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Human Relations, Vol. 55, No. 1,
89-118 (2002)
© 2002 The Tavistock Institute
Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis
Brendan McSweeney
University of Essex
Geert Hofstede's legendary national culture research is critiqued. Crucial assumptions which underlie his claim to have uncovered the secrets of entire national cultures are described and challenged. The plausibility of systematically causal national cultures is questioned.
Key Words: causality evidence Hofstede methodology national culture

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