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Hofstede’s Model of National Cultural Differences and their Consequences: A Triumph of Faith - a Failure of Analysis

Brendan McSweeney

Department of Accounting, Finance & Management, University of Essex, bmcs{at}essex.ac.uk

Geert Hofstede’s legendary national culture research is critiqued. Crucial assumptions which underlie his claim to have uncovered the secrets of entire national cultures are described and challenged. The plausibility of systematically causal national cultures is questioned.

Key Words: causality • evidence • Hofstede • methodology • national culture

Human Relations, Vol. 55, No. 1, 89-118 (2002)
DOI: 10.1177/0018726702551004


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