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Product Champion Characteristics in France and Germany

Conservatoire National des Arts et Mtiers in Pris, roure{at}cnam.fr

This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.

Key Words: innovation • intercultural management • product champions • top management

Human Relations, Vol. 54, No. 5, 663-682 (2001)
DOI: 10.1177/0018726701545005


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