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Reputation, Image, Prestige, and Goodwill: An Interdisciplinary Approach to Organizational Standing

Faculty of Management, Tel-Aviv University, Ramat Aviv, Tel-Aviv 69978, Israel; Department of Management and Industrial Relations, College of Business Administration, University of Hawaii at Manoa, 2404 Maile Way, Honolulu, Hawaii 96822.

Ephraim Yuchtman-Yaar

Department of Sociology, Tel-Aviv University, Ramat Aviv, Tel-Aviv 69978, Israel.

Reputation, image, prestige, and goodwill are concepts used by different disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their counterparts. In this paper, the various concepts are reviewed and compared in terms of semantics, organizational cost, determinants, and implications, among others. An interdisciplinary, multiconstituency framework of organizational standing is developed, and research propositions are delineated.

Key Words: reputation • image • prestige • goodwill • standing • interdisciplinary

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