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Human Relations, Vol. 46, No. 9, 1053-1069 (1993)
DOI: 10.1177/001872679304600903

Normative-Affective Choices

Amitai Etzioni

George Washington University, Room 714 J, The Gelman Library, 2130 H Street, N.W., Washington, D.C. 20052.

This paper posits a view of human nature in which normative commitments and affective involvements govern individual choices. The infusion of normative influence is seen to be through its effect on the loading of personal priorities and its intrusion on the linear sequencing of personal decision making.

Key Words: normative-affective factors • decision making • individual choices


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