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Logos and Eros: The Vital Syzygy for Understanding Human Relations and Organizational Action

M. L. Bowles

Department of Business Policy and Marketing, University of Central England Business School, Perry Barr, Birmingham B42 2SU.

The paper assesses the relationship between eros and logos, or what stereotypically are commonly referred to as feminine and masculine, in the way they are expressed in contemporary organizations. It is argued that a scientific culture defines an organizational reality where logos monopolizes the consciousness of everyday experience. This creates a lopsidedness which manifests itself in the partiality of human experience. History and myth are used to explore the directions with which logos achieved its supremacy. The deficiencies of current organizations are used to argue that a wider frame of reference is required for those who manage them.

Key Words: history of consciousness • life principles • rationality • organization design • management style

Human Relations, Vol. 46, No. 11, 1271-1290 (1993)
DOI: 10.1177/001872679304601101
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This article has been cited by other articles:


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