This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Marsiglio, W. Search for Related Content Social Bookmarking                         What's this?

Confronting the Teenage Pregnancy Issue: Social Marketing as an Interdisciplinary Approach

The Ohio State University

Social marketing is advocated here as a viable approach for increasing responsible teenage contraception. The innovative field is reviewed and the major issues dealing with the adoption and implementation of a social marketing approach to teenage contraception are discussed. Research on teenagers' sexual and contraceptive attitudes and behaviors is also reviewed. The discussion emphasizes that the use and adoption of effective contraceptive methods requires both individual level decision-making and interpersonal negotiation with contraceptive providers. Some of the key individual level considerations are presented here within the context of a problem-solving framework for contraceptive use. It is concluded that interdisciplinary efforts are needed to expand and integrate our knowledge of teenagers' fertility-related attitudes and behaviors to facilitate effective social marketing strategies. Particular emphasis is placed on improving our understanding of the social psychological processes underlying how teenagers, both individually and in conjunction with others, consider, discuss, and decide upon the various contraceptive methods.

Human Relations, Vol. 38, No. 10, 983-1000 (1985)
DOI: 10.1177/001872678503801005


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				W. Marsiglio Adolescent Male Sexuality and Heterosexual Masculinity: A Conceptual Model and Review Journal of Adolescent Research, July 1, 1988; 3(3-4): 285 - 303. [Abstract]