|
Sign In to gain access to subscriptions and/or personal tools.
|
Some Principles of Mass Persuasion
Selected Findings of Research on the Sale of United States War Bonds
Dorwin Cartwright
During the recent war social psychologists were called upon to conduct research on many problems of importance to the war effort. Many of the data obtained in these research projects had significance and interest only in the immediate situation for which they were collected. Some findings, however, contribute information to basic or recurring problems of social psychology. In order to illuminate some of the basic processes involved in the induction of mass behavior, this paper draws upon the extensive program of wartime research conducted for the War Finance Division of the United States Treasury Department by the Division of Program Surveys of the Department of Agriculture. The immediate aims of the research program were to help guide policy decisions in the development of a program of inflation control through the sale of Saving Bonds.
Due to the large number of separate studies drawn upon for data in this paper, it will not be possible to describe in each case the exact research methods employed. In general, the data are all drawn from intensive, open-ended interviews conducted with a representative sample of the population in question. Sampling methods employed were those known as ' area ' or 'proportional' sampling. Many research workers were involved in the collecting of these data, and without the contributions of all of them the studies would not have been possible. The author of this article was in charge of the total program.
Human Relations, Vol. 2, No. 3,
253-267 (1949)
DOI: 10.1177/001872674900200303
 CiteULike  Complore  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter What's this?
This article has been cited by other articles:
|
|
|
|
 
S. M. Smith, L. R. Fabrigar, D. M. Powell, and M.-J. Estrada
The Role of Information-Processing Capacity and Goals in Attitude-Congruent Selective Exposure Effects
Pers Soc Psychol Bull,
July 1, 2007;
33(7):
948 - 960.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. Pooley
Fifteen Pages that Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Mass Communication Research
The ANNALS of the American Academy of Political and Social Science,
November 1, 2006;
608(1):
130 - 156.
[Abstract]
[PDF]
|
|
|
|
|
|
|
T. W. VALENTE and W. P. SABA
Mass Media and Interpersonal Influence in a Reproductive Health Communication Campaign in Bolivia
Communication Research,
February 1, 1998;
25(1):
96 - 124.
[Abstract]
|
|
|
|
|
|
|
E. M. ALVARO and M. BURGOON
Individual Differences in Responses to Social Influence Attempts: Theory and Research on the Effects of Misanthropy
Communication Research,
June 1, 1995;
22(3):
347 - 384.
[Abstract]
|
|
|
|
|
|
|
R. B. Zajonc and P. K. Adelmann
Cognition and communication: a story of missed opportunities
Social Science Information,
March 1, 1987;
26(1):
3 - 30.
|
|
|
|
|
|
|
E. J. Baker, S. G. West, D. J. Moss, and J. M. Weyant
Impact of Offshore Nuclear Power Plants: Forecasting Visits to Nearby Beaches
Environment and Behavior,
September 1, 1980;
12(3):
367 - 407.
[Abstract]
|
|
|
|
|
|
|
Don. P. Haefner
School Dental Health Programs
Health Educ Behav,
January 1, 1974;
2(3):
212 - 219.
[PDF]
|
|
|
|
|
|
|
B. H. Westley
Communication and Social Change
American Behavioral Scientist,
May 1, 1971;
14(5):
719 - 743.
|
|
|
|
|
|
|
J. E. Jordan and D. I. Proctor
Relationships between Knowledge of Exceptional Children, Kind and Amount of Experience with Them, and Teacher Attitudes toward Their Classroom Integration
Journal of Special Education,
December 1, 1969;
3(4):
433 - 439.
[PDF]
|
|
|
|
|
|
|
M. Haire and W. F. Grunes
Perceptual Defenses: Processes Protecting an Organized Perception of Another Personality
Human Relations,
November 1, 1950;
3(4):
403 - 412.
[PDF]
|
|
|
|
|
